Careismatic

COMPANY

Careismatic Brands

CHALLENGE / CONSTRAINT

Marketing budgets were cut by more than 60%, leadership changed abruptly, and the mandate shifted from aggressive growth to short-term profitability without damaging the brand.

CONTEXT

Careismatic Brands acquired Medelita and brought it into a billion-dollar portfolio during a period of executive turnover and financial pressure.

Date

December 23, 2022

I rewired the model toward retention-led profitability, focusing on CRO, upsell and cross-sell mechanics, group sales, and disciplined forecasting. I also led complex platform transitions and integrations while keeping revenue performance intact.

I rewired the model toward retention-led profitability, focusing on CRO, upsell and cross-sell mechanics, group sales, and disciplined forecasting. I also led complex platform transitions and integrations while keeping revenue performance intact.

I rewired the model toward retention-led profitability, focusing on CRO, upsell and cross-sell mechanics, group sales, and disciplined forecasting. I also led complex platform transitions and integrations while keeping revenue performance intact.

Solution

Medelita beat revenue targets despite the budget cuts, protected EBITDA, and remained a high-performing asset inside the portfolio during a volatile transition period.