Medelita

COMPANY

Medelita

CHALLENGE / CONSTRAINT

No meaningful ad budget, limited brand awareness, and a need to grow credibility with clinicians who value peer trust over marketing claims.

CONTEXT

Medelita was a founder-led medical apparel startup competing against deeply entrenched uniform brands with vastly larger budgets.

Date

July 1, 2020

I built a community-driven growth engine anchored in SEO, content, and storytelling. This included scaling organic search through thousands of high-intent pages, launching the H.E.R.O. Awards to elevate clinicians, and pairing premium creative with a technically sophisticated Magento/Adobe stack. Growth was driven by trust, not spend.

I built a community-driven growth engine anchored in SEO, content, and storytelling. This included scaling organic search through thousands of high-intent pages, launching the H.E.R.O. Awards to elevate clinicians, and pairing premium creative with a technically sophisticated Magento/Adobe stack. Growth was driven by trust, not spend.

I built a community-driven growth engine anchored in SEO, content, and storytelling. This included scaling organic search through thousands of high-intent pages, launching the H.E.R.O. Awards to elevate clinicians, and pairing premium creative with a technically sophisticated Magento/Adobe stack. Growth was driven by trust, not spend.

Solution

Revenue scaled from under $1M to nearly $20M, the brand developed a cult-like following among clinicians, and Medelita was successfully acquired, validating the long-term power of organic, brand-led growth.