MembersFirst

COMPANY

MembersFirst

CHALLENGE / CONSTRAINT

The product was viewed as a low-cost utility. Clients churned once sites launched, and growth was capped by one-time implementations rather than ongoing value.

CONTEXT

MembersFirst was an early SaaS platform serving private clubs and premium health clubs with basic websites and communications tools.

Date

June 1, 2009

I helped pivot the company from a pure SaaS vendor into a managed services and growth partner, inventing a new offering that combined software, custom site builds, SEO-friendly design, and ongoing marketing support. I worked directly with the CTO to shape features that enabled personalization, marketing workflows, and member acquisition.

I helped pivot the company from a pure SaaS vendor into a managed services and growth partner, inventing a new offering that combined software, custom site builds, SEO-friendly design, and ongoing marketing support. I worked directly with the CTO to shape features that enabled personalization, marketing workflows, and member acquisition.

I helped pivot the company from a pure SaaS vendor into a managed services and growth partner, inventing a new offering that combined software, custom site builds, SEO-friendly design, and ongoing marketing support. I worked directly with the CTO to shape features that enabled personalization, marketing workflows, and member acquisition.

Solution

MembersFirst became a stickier, higher-value platform with materially stronger retention and ARPU, laying the groundwork for its evolution into a strategic asset within the Jonas Software ecosystem.