Zest Dental Solutions

COMPANY

Zest Dental Solutions

CHALLENGE / CONSTRAINT

Growth was limited by fragmented data, under-leveraged eCommerce, and marketing programs optimized for activity rather than revenue impact.

CONTEXT

Zest Dental Solutions is a category-defining dental manufacturer shifting from a traditional distributor-led model to a more modern, digital-first growth strategy.

Date

January 3, 2026

I applied DTC growth mechanics inside a B2B environment, rebuilding the eCommerce funnel, modernizing lifecycle marketing through Klaviyo, and laying the data foundation for AI-driven decision-making using Databricks, PowerBI, CRM, and CDP. Education and events were repositioned as scalable demand engines, not cost centers.

I applied DTC growth mechanics inside a B2B environment, rebuilding the eCommerce funnel, modernizing lifecycle marketing through Klaviyo, and laying the data foundation for AI-driven decision-making using Databricks, PowerBI, CRM, and CDP. Education and events were repositioned as scalable demand engines, not cost centers.

I applied DTC growth mechanics inside a B2B environment, rebuilding the eCommerce funnel, modernizing lifecycle marketing through Klaviyo, and laying the data foundation for AI-driven decision-making using Databricks, PowerBI, CRM, and CDP. Education and events were repositioned as scalable demand engines, not cost centers.

Solution

Direct eCommerce revenue grew 15% in my first 90 days and continued at ~17% YoY, while marketing became a measurable, revenue-accountable function aligned with sales, education, and the board. Thanks in part to the shift in marketing and operations investment toward in-person education, every $4,350 ZestMasters ticket has been sold out for the last six months.